Consumer Insights

Understand your current and potential consumers through our on-demand solutions

Every business needs an interpretation of trends to understand how their consumer base thinks and feels. To better position itself on the market towards current and potential consumers, and in order to boost sales, insights are crucial. At Kantar, we identify and study different segments of your market through socio demographic and psychographic analysis, as well as lifestyle and trends analysis.
Our consumer insights are on-demand and readily available.

Life Indian Ocean, previously known as Essence XYZ Intelligence, is a study carried out across the Indian Ocean region. Its aim: understand the evolution of society and new behaviours through the generational, socio professional, and the regional prisms. It offers a complete overview of society, values, spending patterns, leisure, food habits and also digital behaviours and habits. The study was first carried out in Mauritius and now covers Reunion Island as well.

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The Millennials (Gen Y) report aims at understanding the Generation Y. It looks at how Millennials live, their values and goals, and seeks to understand their online behaviours. The study also provides insights with regards to the Millennials’ spending habits (food, entertainment and shopping), as well as their driving and media consumption habits.

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Using a method set by Kantar worldwide, the CCI measures how optimistic or pessimistic consumers are about the country’s economy. It also provides insights on whether the consumption context and the employment situation are perceived as being favourable or not. In a nutshell, the report sheds light over the concerns and fears of Mauritians with regards to the local economic situation, and thus helps determine the socio-economic challenges for the year.

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Africa Life is a study by Kantar that tracks trends across Africa. It helps understand African consumers, their priorities, expectations, and aspirations, as well as the consumption dynamics across several key categories. For its last edition, Kantar has studied six key sub-Saharan countries: Cameroon, Ivory Coast, Senegal, Ghana, Nigeria and Kenya. 800 interviews were carried out in each market and 1200 in Nigeria only.

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