Is sustainability important to your business?
Since the UN Sustainability Development Goals were announced in 2015, there has been an increase in sustainability awareness on both a brand and consumer level. Kantar has developed a Sustainable Transformation Framework to enable business leaders to manage the six pillars required to operate in a sustainable way.
Our sustainability foundational study which helps you do this is here! The main study answers are:
Which sustainability topics really matter to consumers – to clarify how this is impacting your category and business.
Which Sustainable Development Goals your brand can credibly address, within your category – to pinpoint which SDGs you can align your brand purpose with.
Which sustainable behaviours consumers are engaging in and which they’re struggling with – to highlight opportunities to solve these tensions and make it easier for consumers to choose your brand.
How you can target the right consumer sub-segments – to help you build activation plans against different sustainability audiences