Brand and Advertising Tracker is the ongoing measurement of your brand-building efforts against key metrics, such as brand awareness and perception. Trackers help brand owners to understand brand health and make informed decisions to increase sales, deliver greater return on marketing investment, and win market share. brand and campaign measurement.

Connecting with your customers is the only real way to measure customer satisfaction. One of the most common methods of measuring customer satisfaction is through  Customer Tracker surveys.  Indicators monitored are NPS (Net Promoter Scores) CSAT (Customer Satisfaction Index), Customer Service Satisfaction (CSS), Customer Effort Score (CES), Customer Health Score (CHS), Customer Churn Rate (CCR) as well as specific Kantar Indicators, such as Trim Index.