Trends & Societal Studies
Reports and workshops

Understand people and communities

Ensure your brand, innovation, and communications planning are tapping into trends. Be confident that your portfolio and innovation strategy are aligned with the size and shape of future demand. And future-proof your business strategy, and identify the big bets that will drive long term growth.

Discover recent studies

The Societal & Trends Studies will enable you to :

  • Understand the aspirations and challenges of the various segments of the population to adapt your programmes and strategies

  • Identify Behavioural Insights & Develop Efficient Communications

  • Help brands to better assess the uncertainties surrounding these trends and build up  resilience.



Our Societal & Trends studies provide a wide-angle view of the marketplace, helping you reimagine possibilities and unlock growth

Our recent trend studies

Recent Studies

Future Life 2020  : Study on behaviours and attitudes’ changes in the Mauritian Market,
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 GenZ : Deep-Dive Study and workshops to address the aspirations of this generation
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Stay connected with latest trends in the market