Strategic Planning workshop:
a tailored-made approach to identify opportunities

How to understand, decrypt and take into account new market and consumption trends and evolution in your strategic thinking process?

Changes in consumer behaviour brought about by the COVID-19 pandemic have created both challenges and opportunities for brands and organisations.

From the increase in at-home consumption to a shift in shopping patterns in favour of online and proximity channels, it’s clear that new needs and behaviours have emerged.

Our approach and methodology for the Strategic Planning workshop is based on data analysis, trends watching and anticipation.

  • Local and International Market Intelligence 

    Our team of researchers is continuously analysing the evolution in values, behaviours, and attitudes in Indian Ocean as well as in 70 key markets: Future Life, GenZ, AfricaLife, Shoppers Studies, Audience, Media Reactions, Retail Focus, Sustainability Study, Covid-10 Barometer, Consumer Confidence Surveys, BrandZ, RepZ, etc

  • Unique and Innovating  Methodologies

    Developed for the most innovating organisations in the world we used them for the local clients:  Brand Equity®, Needscope Strategic Design ®, Brand Purpose, Inclusivity Index ®

  • Recognised tools

    Online panels in Mauritius and Reunion islands to test the innovative concepts

  • Research and Analysis Experts

    to support the team in their strategic thinking process

STRATEGIC PLANNING WORKSHOP:

TAILORED-MADE INTERNAL WORKSHOP

Interested to organise an internal workshop?

Fill out the form, we will contact you swiftly